Comparison
Smoobu is a popular all-in-one channel manager from Germany, well liked for its simplicity. Ruma covers the same core — sync, calendar, guest management — and goes deeper on finances: invoicing, tourist tax, and reports formatted for local tax authorities, with an AI assistant on top.
| Ruma | Smoobu | |
|---|---|---|
| Price | €250 per year (Season Pass, normally €500) | From about €29/month for one property |
| Pricing model | One flat Season Pass with unlimited properties | Per-property pricing — cost grows with each listing |
| Channel manager | Two-way iCal sync with Airbnb, Booking.com, Vrbo and other platforms (imports every 15 min) | Strong OTA coverage, API connections to major channels |
| Booking calendar | Multi-property timeline with payment status per booking | Unified calendar included |
| Invoicing & local taxes | Auto-invoices, tourist tax & VAT, tax-authority reports | Basic invoicing; local tax reporting limited |
| Reports & analytics | Occupancy, revenue, booking-source, exportable | Statistics dashboard included |
| Guest CRM | Profiles with stay history, notes, total spend | Guest communication tools, booking website |
| AI assistant | Included | AI-assisted guest replies |
| Staff accounts | Role-based access, unlimited accounts | Team access available |
| Best-fit business | Small hotels and multi-room properties that care about finances | Individual vacation-rental hosts with a few listings |
Choose Ruma if you run multiple rooms or properties and want finances handled properly — invoices, tourist tax, and reports your accountant will actually accept — with flat pricing that does not grow per listing.
Pick Smoobu
Choose Smoobu if you have one or two vacation rentals and want a simple, established tool with a booking-website option.
Yes, especially for multi-room properties in Greece and similar markets: Ruma adds local tax compliance, deeper invoicing, and flat Season Pass pricing with unlimited properties.
Ruma syncs with Airbnb, Booking.com, Vrbo, and any platform that supports iCal, in both directions, importing new bookings every 15 minutes. Smoobu uses direct API connections for some major channels, which can be faster for same-day bookings.
The Ruma Season Pass is a flat €250 per year (normally €500) with unlimited properties. Per-property pricing models typically cost more at that scale.
See also: Ruma pricing · all FAQs