Comparison
Lodgify is best known for building direct-booking websites with a property management layer on top. Ruma focuses on day-to-day operations: the calendar, channel sync, invoicing, and local taxes. Both are solid tools — which one fits depends on whether your priority is a marketing website or running the business behind it.
| Ruma | Lodgify | |
|---|---|---|
| Price | €250 per year (Season Pass, normally €500) | From about $38/month, lower on yearly plans |
| Pricing model | One flat Season Pass, all features included, no commission | Subscription; some plans historically added a booking fee on lower tiers |
| Channel manager | Two-way iCal sync with Airbnb, Booking.com, Vrbo and other platforms (imports every 15 min) | Yes, major OTAs supported |
| Direct-booking website builder | Not included — Ruma focuses on operations | Core strength: templated booking websites |
| Booking calendar | Multi-property timeline with payment status per booking | Calendar included |
| Invoicing & local taxes | Auto-invoices, tourist tax & VAT built in, tax-authority reports | Basic accounting features; local tax reporting varies |
| Guest CRM | Included | Guest management included |
| AI assistant | Included — ask about bookings, revenue, tasks | AI tools for guest replies on some plans |
| Staff accounts | Role-based access, unlimited accounts | Team access on higher plans |
| Best-fit business | Small hotels, guesthouses, rooms-to-let, 1–50 rooms | Hosts who want a direct-booking website first |
Choose Ruma if you want tight operations for every booking — whether it comes from Airbnb, Booking.com, a phone call, or a walk-in: one fast calendar, reliable sync, and invoices with local taxes handled, at a flat, predictable price.
Pick Lodgify
Choose Lodgify if building your own direct-booking website is your top priority and operations tooling is secondary.
Yes — if you need operations first (calendar, channel sync, invoicing, local taxes) rather than a website builder, Ruma covers that with a single Season Pass at €250 per year (normally €500) and a free trial.
No. Ruma is a flat Season Pass — €250 per year, no commission. You keep whatever your channels pay out.
Yes. Connect your Airbnb, Booking.com, and iCal channels to Ruma and your calendar syncs from day one. Support at boris@ainject.com can help with the move.
See also: Ruma pricing · all FAQs